How to maximize the value of your IP

November 11, 2020

How to improve the IP structure within a group of companies is a question that is often posed to the tax and IP, and valuation specialists. To share best practice advice on this topic, TPA Global organises a webinar on maximising IP value with Novagraaf experts Monique Granneman and Franc Enghardt.

Intellectual property (IP) is crucial to corporate success in the modern economy. IP assets are used to protect innovation and creativity, and to build strong brands that drive customer recognition, loyalty, goodwill and market share. The challenge comes in quantifying and communicating the value of these ‘intangible’ assets, and in harnessing their full potential for your business.

Join IP experts Monique Granneman and Franc Enghardt from leading European IP firm Novagraaf, as they share best practices in IP strategy and value creation across the complete IP life cycle of a brand. They will also set out how the right approach and innovative tools can increase the value of your IP portfolio and result in strategic cost reduction at this time of increased pressure on budgets and resources.

In this webinar, we’ll cover:
• Global IP management best practices, from brand creation and trademark registration to watching and enforcement, portfolio management and auditing, domain names and design rights, and revenue generation through brand extension, licensing and even sale;
• How to reduce costs, gain strategic insights, and achieve greater efficiency and control;
• IP technology & tools: strategy development, managing to budget, and mitigating risk.

TPA Global

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